Caste, Entrepreneurship and the Illusions of Tradition Gary Taylor

Caste, Entrepreneurship and the Illusions of Tradition Gary TaylorThis ethnographic study is an empirical exploration of caste through the story of Indian potters who have transformed caste into a marketable brand in the business of selling sculptures. To these contemporary potters, caste is in their blood, caste is about being a creative and independent artist, and caste is about business, as they engage in a competitive market to sell their artworks.

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