Consumer attitudes to cultured meat products: improving understanding and acceptance J. B. Lethbridge

Consumer attitudes to cultured meat products: improving understanding and acceptance J. B. LethbridgeThis chapter reviews consumer attitudes to cultured meat products, focusing on improving understanding and acceptance of these products. Chapter 12 begins by examining the challenges regarding consumer acceptance of novel food technologies and cultured meat, drawing specific attention to perceived naturalness and disgust, trust in the industry and concerns with humans tampering with nature. The chapter moves on to examine consumers motivations to

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